We are proud to announce that our firm represented fashion curator and historian Dr. Yaara Keydar in a collaboration agreement with Azrieli Group to establish Israel’s first fashion museum at Azrieli Sarona in Tel Aviv.
Scheduled to open in early 2027, the museum will occupy approximately 1,150 square meters across three floors, featuring rotating fashion exhibitions and an auditorium for lectures. Dr. Keydar will lead the development of the museum and serve as its operator and chief curator.
The first initiative of its kind in Israel, the project will transform commercial space at Azrieli Sarona into a cultural and leisure destination, with the aim of creating a major hub for Israeli creativity, art, and fashion.
Our firm’s legal team was led by Guy Fuchs and Daniel Zuri, together with attorneys Shira Cohen-Mazor, Lihi Katzenelson, and Ran Druk.
We congratulate Dr. Yaara Keydar on this collaboration and are delighted to have had the opportunity to support an initiative of such significance to Israel’s cultural and fashion sectors.
