Sports Law


Set up in 2000, the Sports Law Department at Arnon, Tadmor-Levy is the most established and one of the largest among the leading law firms in Israel, topping the national rankings in its field. The department represents a wide range of clients from the sports world in various legal areas, such as sports law, non-profit law, applications to public bodies (Ministry of Culture & Sport, Toto, Wingate, Ministry of Finance, etc.) for funding, commercial law, intellectual property, labor law, litigation, and arbitration.

Our sports sector clients include sports associations, federations, centers, club owners, investors, players, coaches, athletes, referees, local and international sports equipment manufacturers, television channels, and broadcasting rights holders. The firm also represents a large number of startups and high-tech companies in the sports field. Additionally, a partner in the firm has been leading the National Sports Committee of the Israel Bar Association for several years and presides over the Tel Aviv District Sports Committee of the Bar Association. Some of the firm’s other partners also hold key positions on the Bar Association’s Sports Committee.


We represent dozens of startups in the sport-tech sector, in a wide range of matters such as management and registration of leagues and teams, digital marketing, medical equipment, smart stadiums, video and smart cameras, customer experience and fan engagement, performance improvement, injury prevention, smart wearables, gaming, and e-sports. We have been involved in establishing several sport-tech accelerators, and have long represented the Colosseum sports accelerator, which organizes the annual international Sports Tech Nation conference.

We strive to connect our sport-tech clients with sports teams and clubs, providing ongoing legal advice and assisting in fundraising and investments. Our experienced lawyers provide legal counsel in areas of commercial law, securities, regulation, labor law, tax, antitrust, intellectual property, and if necessary, litigation.

Associations, Unions, Teams, and Nonprofits

We advise associations, federations, centers, sports teams, and clubs, assisting them in contractual and management matters, including board of directors’ meetings for companies and non-profits, drafting bylaws, compliance assistance, regulatory advice, and enforcement of disciplinary regulations. Additionally, we represent athletes, coaches, and referees in negotiations with sports organizations and teams, as well as in arbitration proceedings.

Buyers and Investors

Our Sports Law Department represents investors, buyers, and sellers of sports teams. Furthermore, we advise many investors in sports projects and funds, both in the process of negotiation for the complete transactions, and in obtaining all necessary approvals to execute them.

Broadcasting Rights, Sponsorship, and Marketing

Arnon, Tadmor-Levy assists in negotiations and drafts contracts for players and coaches, advises on and drafts agreements and contracts related to marketing and sponsorships, and provides representation in arbitrations conducted under the Israel Football Association and the Israeli Basketball Association. In addition, our lawyers have extensive experience in representing television channels and broadcasting bodies in the purchase and commercialization of broadcasting rights, and if necessary, litigation (including representation in class action lawsuits). Prominent past and current clients include the Israeli Basketball Association, Beitar Jerusalem Football Club, Hapoel Tel Aviv Basketball Club, “Hapoel” Center, the Israel Gymnastics Federation, the Israel Swimming Association, Arik Zeevi and the Israeli Foundation for Olympic Excellence Foundation, Nike Inc., Diesenhaus Sports Division, and sport-tech companies Pico and Minute Media.